ElevenLabs launches Ads Engine for cross-language ad localization

ElevenLabs introduced Ads Engine, a new product area within ElevenCreative that automates the localization of advertising campaigns across languages and markets. The platform connects directly to Google Ads, Meta Ads, and LinkedIn accounts, pulling existing ad creatives and performance data. Ads Engine handles text translation, image adaptation, and video dubbing simultaneously across multiple languages. For video ads, the platform uses Dubbing V2 to reproduce the original speaker's tone, emotion, and pacing in target languages. Once localized creatives are ready, users can review them through an optional approval workflow before the platform pushes finished ads back to their ad platforms. The product also includes ad fatigue detection to flag when creatives are losing performance and supports reusable Templates for teams managing campaigns across many markets.